Michael GreenChief Executive Officer
Michael was born, raised and educated in Launceston, Tasmania.
His early career involved roles with Westpac, Federal Hotels, the operator of Tasmania’s two casinos and Managing Director of his family business J.R.Green Pty Ltd – a long established hardware and building supplies business.
In 1998, Michael moved to Melbourne to take on the position of Sales, Marketing and Sports Manager with NVM, the original managers of what now is Etihad Stadium. During construction of the stadium, this role oversaw the development of all corporate product and initial off the plan sales programs for the Medallion Club and Corporate Suites, as well as the procurement of the stadium’s initial sports tenants; Essendon Football Club, St Kilda Football Club, Western Bulldogs Football Club and Melbourne Storm Rugby League Club.
Prior to the opening of the stadium, Michael departed to take on the role of Director of Sales and Marketing with the Hawthorn Football Club before returning to Etihad Stadium in 2002. Since then Michael has fulfilled a diverse series of positions including General Manager of Sales and Marketing, General Manager of Commercial Business, Chief Operating Officer and has been the Chief Executive Officer since February 2016.
Paul BrownGeneral Manager, Infrastructure, Stadium Presentation
Paul has been with Melbourne Stadiums Limited (MSL) for the past 17 years and is passionate about ensuring this high-performance venue equally meets the needs of patrons, talent, stakeholders and staff.
He began his working life with the Royal Australian Navy in the early 1980s before moving to London where he held multiple positions within the media industry. Paul spent three years as a Senior Services Engineer to TVam London and seven years with the Guardian newspaper where he worked as the Building Services Manager.
During his time with MSL, Paul has fulfilled roles including General Manager Facilities and General Manager Infrastructure and Venue Presentation. He brings extensive expertise and resources to his current position as General Manager Infrastructure, Stadium Presentation.
Outside of work, Paul is passionate about spending time with his family, renewable energy and travelling the world.
Tim BrowneGeneral Counsel & Company Secretary
Tim has operated as a lawyer and adviser in the sports, entertainment and venue management sectors for more than a decade.
After completing his Bachelor of Laws and Bachelor of Arts with First Class Honours at The Australian National University in 2003, he began his career as a corporate lawyer at Mallesons Stephen Jacques (now King and Wood Mallesons).
Tim went onto to work for a specialist boutique sports law firm in Melbourne where he advised a number of national sporting bodies, including the AFL and Cricket Australia.
Tim then spent almost five years as a senior lawyer and adviser at Tennis Australia. There he was the primary lawyer responsible for managing complex media rights and commercial sponsorship arrangements relating to the Australian Open.
In his role as General Counsel & Company Secretary on the Etihad Stadium Executive, Tim is responsible for managing all the legal, regulatory and governance functions of the stadium’s business.
As a senior sports lawyer, manager and advisor, Tim brings specific expertise in commercial rights structures including sponsorship, media rights, sports betting, venue management and major events.
Despite being a proud Canberran, Tim has lived in Melbourne since 2008 and loves raising his young family here (and playing golf, when time permits).
Steve HancockGeneral Manager, Finance & Administration
Originally from the United Kingdom, Steve began his career in London spending seven years working in the mobile, internet and entertainment industry. He was Finance Manager of iobox Terra Mobile, Financial Controller of iTouch Global and a Director of iTouch Poland.
In 2005, Steve joined Etihad Stadium as a Financial Accountant and now oversees the finance, IT and commercial revenue domains.
With a deep understanding of the AFL’s key stakeholders and stadium operations, Steve brings many highly-sought after skills to his role as the venue strives for continuous growth and innovation.
His years of management experience as a senior finance professional means he is proficient in financial accounting, communication, financial reporting, building relationships, business analysis, budgeting and forecasting, risk management, project management, strategic planning and negotiation.
Steve has lived in Melbourne for the past 13 years with his wife and three young daughters.
Megan LoveGeneral Manager, People & Culture
Megan has spent much of her career as a human resources professional travelling the world for companies such as Quiksilver and UTi Worldwide Inc.
At both companies the focus was on building the HR function to be a true business partner, to understand how to attract, engage and retain the team that play an integral part in delivering the overall business objectives. Having led a team of 50 human resource generalists in the past across 18 countries, Megan understands the need to be proactive and propel change through the core elements of people, processes and systems.
Megan joined the Etihad Stadium Executive in June 2017. Her expertise includes change management, conflict negotiation and resolution, strategic management, talent development, corporate communications, facilitation and material design, coaching and mentoring, strategy planning, building cultural awareness, influencer and business partnerships. With 60 permanent employees and a casual workforce of 1,000 at Etihad Stadium, Megan wants to ensure that each team member believes they have a strong career path along with never losing our focus on our mantra to Make Every Moment Matter for all guests that visit the Stadium.
Megan has completed a Bachelor of Communications/Public Relations and a Master of Business Administration with a core focus on HR and Organisational Behaviour.
Kelly RyanGeneral Manager, Operations & Customer Experience
Kelly holds a Bachelor of Business (Marketing) from RMIT University and, with more than 13 years’ experience within the AFL, is proficient in all areas of business.
At the Gold Coast SUNS Football Club, Kelly managed all consumer facets of the club’s launch from grassroots integration through to the elite game. This included consumer product development and marketing with a focus on innovation. She also managed Metricon Stadium ensuring there was a clear focus on the door-to-door experience for customers at AFL and other entertainment events.
Kelly then began with the Western Bulldogs Football Club in 2016 as Chief Marketing Officer. She played a lead role in the establishment of the club’s new women’s team and helped drive business outcomes as a result of the club’s 2016 premiership.
Notably, Kelly was awarded the AFL’s highest off field honour in 2017, the Graeme Samuel Scholarship.
Kelly joined the Etihad Stadium Executive in early 2018 with a focus on innovative strategic planning, commercial outcomes, operations, stakeholder management and people management.
She is also the proud mother of two young daughters.
Louise ThieleGeneral Manager, Marketing & Communications
Louise studied Marketing at the University of Adelaide in 1999-2001 and a Diploma of Business, at the Australian Institute of Management in 2009. Now, with more than 15 years of senior marketing experience across a number of global blue-chip consumer goods companies, she delivers strong leadership and marketing skills to the Etihad Stadium Executive.
Louise has been a marketing manager at Netball Australia where she launched the new Suncorp Super Netball series and brand manager at Carlton United Breweries following a long stint in the wine category where she was considered a future leader within the industry. Under her strategic brand management of Australia’s most iconic beer brand, Victoria Bitter, Louise helped restore the brand to growth. She was responsible for one of the largest sporting and media network sponsorships in Australia where her passion for sport and entertainment grew. She also contributed to the successful launch of one of Australia’s fastest growing beer brands, Great Northern. Louise started at Etihad Stadium in April 2017 as Marketing Manager before taking up her current role in October 2017. Her work combines team leadership, strategic planning, creative vision, public relations and business development. Outside of work, Louise loves kayaking and travel.
David ElliotHead of Consumer Business & Sales (AFL)
David’s career has been dedicated to delivering highly successful commercial outcomes across the sporting industry, including at the AFL, AFL clubs and owner-operator sporting businesses.
He spent 11 years at the West Coast Eagles Football Club, where he began in merchandise and retail before taking on the role of General Manager Supporter Operations.
In 2010, David joined the AFL as Consumer Business Manager. Now, as head of Consumer Business and Sales at the AFL, he delivers positive revenue outcomes across membership, ticketing, licensing, retail, ecommerce and league-wide shared services.
David’s leadership of commercial strategies has helped achieve significant organisational objectives, maintain stakeholder engagement and create long-standing relationships.
He is passionate about innovative growth strategies and is committed to delivering constant improvement. David leads large teams with a focus on people, culture and well-being that ensures success.
He completed a Program for Leadership Development at Harvard Business School in 2008 and enjoys spending time with his wife and two teenage children.
Craig LevyGeneral Manager, Food & Beverage
Before joining global hospitality and food service Delaware North in September 2012, Craig spent many years working in luxury hotels, specialising in food and beverage.
He graduated with a Bachelor of Science Honours in geography and maths from Lancaster University in England, and turned his attention to hospitality by chance. Craig secured a placement at a 5-star hotel in Switzerland during his post-study travels and soon developed a desire to work in the hotel environment.
He completed a Post Graduate Diploma in Hospitality Management in Glasgow and embarked on a 20-year career, which had taken him around the world.
Craig spent three years at the Sofitel on Collins in Melbourne before joining the Delaware North Australia and New Zealand team. Delaware North is now responsible for serving 500 million guests in Australia, New Zealand, America, Canada, and the United Kingdom annually, including at Etihad Stadium.
After two years’ as Corporate Operations Manager at the venue, Craig move into the role of General Manager, Food and Beverage.
He is married with three children and loves living in Melbourne’s leafy north east.
Ray GunstonChairman of MSL (AFL)
Ray’s extensive work as a senior executive and company director include roles with Westpac, Price Waterhouse, Aluminum Smelters of Victoria, Southern Cross Austereo and the Victorian Government.
More recently, Ray was Interim Chief Executive Officer of the Essendon Football Club and Chief Financial Officer of the Tatts Group.
Ray played a leading role in the transformation of the privately-owned Tattersall’s into the publicly listed Tatts Group – now an ASX 100 listed national and global company. Specifically, Ray helped implement the $4 billion merger of Tatts and UNITAB, and played a lead executive role in acquisitions for the Tatts Group.
Ray has previously held non-executive director roles with AFL Victoria and the Melbourne Renegades. He is also a non-executive director of Sigma Pharmaceuticals and Hotel Property Investments.
Now, as AFL General Manager Infrastructure, Major Projects and Investment, Ray works to ensure the sport is properly structured and managed so that it can continue to grow and develop into the future.
Ray is well-known for his playing days in the Victorian Football Association for Brunswick and Strathmore in the Essendon District Football League. His son Jack is a star forward for the Hawthorn Football Club.
Darren BirchBoard Member (AFL)
Darren’s expertise in commercial growth and marketing of the AFL comes with almost 20 years’ experience in the industry.
After graduating from the University of Ballarat with a Bachelor of Applied Science Sport and Fitness Administration/Management, he began his sports administration work with the Brisbane Lions Football Club in 1998.
Darren went onto play a vital role in AFL promotion fulfilling positions such as General Manager Commercial and Marketing, General Manager Commercial Operations and Manager – Customer Business.
Now, in his role as AFL General Manager Growth, Digital and Audience, Darren oversees a structural realignment of AFL media, marketing, AFLW, programs and market development, technology and events, match day and customer experience divisions.
His portfolio of work includes generating new revenue streams including commercial opportunities associated with the AFL’s purchase of Etihad Stadium in October 2016. He also focuses on ways to continue growing brand equity of the code while acquiring new audiences for the game.
Andrew DillonBoard Member (AFL)
Born and raised in Melbourne – with six Old Xaverian premierships to his name – Andrew’s career soon turned towards the AFL after he obtained a Bachelor of Commerce and Bachelor of Laws.
With a deep care for the game, he has since fulfilled a host of industry positions including Director of AFL Sports Ready, Director of Champion Data Holding Pty Ltd, AFL General Manager Legal, Integrity and Compliance, AFL General Manager Community and State Football / General Counsel and Chairman of the AFL’s List Establishment Sub-Committee for Gold Coast Football Club and Greater Western Sydney Football Club entry rules.
Now, as AFL Chief Legal Counsel and Game Development Manager, Andrew has a constant eye on how Australian football is best delivered to fans, stakeholders and teams alike.
The long-standing executive has helped oversee the game’s exceptional growth including a 25 per cent increase in international participation in 2017, as well as a 76 per cent rise in the number of female community club teams playing in 2017.
In his role on the Etihad Stadium Board of Directors, Andrew assists in delivering the support required to provide Melbourne with this world-class sport and entertainment venue.
Sarah Fair (AFL)Board Member (AFL)
A human resources professional and change management specialist, Sarah is dedicated to creating high performing organisations with talented people, who love what they do.
After obtaining a Bachelor of Business and Bachelor of Arts from Monash University, Sarah worked as Head of Diversity and Head of Culture at Australia Post. She was also a Senior Organisational Development Consultant at the global management consulting firm, Right Management.
Sarah joined the AFL in October 2013 as Head of Human Resources, bringing extensive expertise in change management, HR strategy, employee engagement, organisational design, diversity and inclusion, performance and rewards and talent management.
Whether it be acquiring a stadium, launching AFLW or being in a privileged position to help shape societal attitudes, creating a culture that values ‘the what’ as much as ‘the how’ is Sarah’s passion.
In her role as AFL General Manager People since March 2017, Sarah has led her team to achieve a significant change agenda centred around creating a positive experience for all those involved in the game. She is also a long-standing advisory board member at Deakin University.